Orchestrating Influence: The Compelling World of Corporate Communications in Global Capability Centers
In GCCs, communications isn’t a support function—it’s a strategic lever. When I joined an organisation’s Global Capability Center (GCC) ahead of its India launch—a first for me—I expected a familiar communications remit. Then came the restructuring. What looked like chaos soon revealed a deeper pattern: in GCCs, communications isn’t a safety net for change, it’s…
