Work
Bridging Indian media and PR, I’ve spent nearly two decades working as a journalist and communications professional, including launch roles at CNN IBN and Bloomberg UTV.
From dodging deadlines during the Mumbai blasts to shining a spotlight on stories that sparked change, I’ve reported on everything from education and employment (HRD and Employment ministries) to the intricacies of the Ministries of Health and Environment. My mission as a journalist? Champion unheard voices, and maybe—just maybe—make the world a little more aware, one headline at a time.
I have also hosted a weekly show on real estate. In the early days of my career, I worked as a producer and radio jockey at 93.5 Red FM in Kolkata.
https://www.news18.com/videos/india/awake-brain-surgery-271484.html
https://www.news18.com/videos/india/health-capsule-global-warming-268682.html
https://www.news18.com/videos/india/health-capsule-global-warming-268682.html
https://www.news18.com/videos/india/open-heart-surgery-265369.html
https://www.news18.com/videos/india/double-transplant-264766.html
https://www.news18.com/news/india/abu-dhabi-torture-260587.html
https://www.news18.com/videos/politics/young-corporators-257808.html
https://www.news18.com/videos/india/the-big-battle-of-the-b-schools-246839.html
https://www.news18.com/videos/india/terror-fails-to-deter-mumbai-kids-240704.html
From high-stakes crisis management to Gold Sabre award winning brand storytelling, among others, that span boardrooms and bustling streets, my journey in PR and Corporate Communications has been anything but ordinary. I’ve had a front-row seat to diverse sectors—think social development, gourmet food and beverage, cutting-edge pharmaceuticals, aviation, luxury retail, agriculture, talent search, and health—each bringing its own flavour to the narrative.
Whether I was troubleshooting on deadline or reshaping public opinion, I’ve thrived on challenge. My foray into public policy added another dimension—solving problems with both creativity and precision.
As the founder of Story n Ink Communications, I didn’t just draft PR blueprints; I became a content architect, crafting stories that resonated both inside organizations and out in the digital world. Another standout moment: helping craft a FICCI Coffee Table Book, unveiled by former Finance Minister Shri Arun Jaitley—a true testament to impactful storytelling.








